We are now working with Lucky Generals

June 29, 2013

Andy Nairn, Helen Calcraft and Danny Brooke-Taylor: the former MCBD and Dare trio have set up their own venture – CWC are working with them to provide financial structure and support. They have previously worked with world renowned brands such as Virgin Atlantic, Sony PlayStation, BT, the Met Police, Tetley and Adidas. Danny has received a BAFTA nomination; Andy has been named the top strategist in the UK, and has won more IPA Effectiveness Awards than any other planner; Helen co-founded the highly regarded ad agency MCBD. They are based in Farringdon – back together and working towards the same goal:



Developing our Management Information team

December 19, 2011

As our client base grows new talent is joining the team.  Our newest recruit is Vicky Coombes, a Chartered Accountant who has worked with a leading firm in the marketing services sector. Richard Cowen, Managing Director of CWC Resources said, “We’re delighted to have Vicky on board.  Her wealth of experience in the sector will add to our industry specialisation.” Vicky is working with Siva Tharmalingam and Wendy John-Chuan as part of the management information team to provide clients with a comprehensive overview of their company’s progress.  The CWC approach to management accounts ensures that clients get a full interpretation of what their management accounts indicate alongside advice and guidance on practical steps to take to move their business forward. Vicky says “It’s exciting to be working with a number of marketing services companies.  Every company is unique and has different needs and I’m getting already to know my portfolio of clients and how I can help them best.”

CWC now offers HR services

November 23, 2011

Outsourced finance services cover a wide range of areas and we’ve often found ourselves recruiting specialist staff on behalf of clients.  We’re experts in the finance world, but the finer points of human resources don’t go far beyond first class interviewing and selection skills.HR, led by Karen Wagman. We can now offer our clients an even better service with HR support to ensure our clients employment issues operate smoothly. From recruitment to resignation, Karen knows how to tailor HR systems to suit the way marketing agencies work. Having worked at Omnicom, as with all our staff, Karen has considerable experience in MarComms, which means that we continue to offer very specialised support and advice to our clients.

Start Up

Launching a new business is exciting, but your focus needs to be on finding and servicing clients. You need to concentrate on innovation and creativity, not on doing the books. With CWC Resources you can get the support you need with the entire back office function – all that tedious administration, bookkeeping, human resources and even the IT challenges – giving you the freedom to do what you’re good at.

Why choose external support?
It may seem an unnecessary expense, but if you want your business to succeed it’s a wise move to do a bit of forward planning.
You’ll get the advice you need to create an operating structure that helps you to see where you’re going – and enables you to get there quicker.
Using CWC Resources will give you an expert level of advice and support at an affordable price. As your agency grows we’ll be there to help every step of the way.

Financial Control

As your company grows and flourishes you’ll need more hands-on help with the day-to-day financial health of the company. Every business is different and your particular niche needs specialised knowledge.

When you give CWC Resources the responsibility for your financial control, we will:
Ensure all of your ledgers are reconciled.
Manage and control cash flow to ensure your money is in your bank, not that of your suppliers and clients.
Ensure there are robust financial systems that run smoothly.

Financial Direction

CWC Resources have the financial expertise and industry knowledge to ensure your vision stays in sharp focus. With an experienced Finance Director available when you need financial support you’ll have access to a level of expertise that would normally be beyond the budget of a small agency. A Finance Director will help you to:
Enable you to plan your team’s growth with the right skills at the right time to keep you at the leading edge.
Create checkpoints and monitor key performance indicators to help you stay on track. We know your industry and the ratios you should be achieving.
Establish your financial targets and create a plan to achieve them.

Management Information

It’s important to know whether you’re making a profit or not, but detailed management accounts and budgets can tell you much more about your financial health. CWC Resources will provide detailed management accounts in your language. With CWC you’ll have management accounts with a level of information that is not normally available to small businesses. We’ll spend time interpreting them with you and providing the advice you need to make the right decisions for the future.

What difference does it make?
If you understand what your management information is really saying you can take action to improve your business and move towards your goals faster and more effectively.
Tiny tweaks to the way your finances operate can make a big difference to your cash flow and profitability.
We provide a financially qualified set of eyes that also thoroughly understands the marketing communications business and can be proactive in making suggestions to improve.


Bookkeeping is a necessary evil. It’s frustrating, distracting and counter-productive when you’re trying to focus on your clients. With CWC Resources managing your bookkeeping it gets done, efficiently and professionally. A bookkeeper will help you to create a system that takes as much of the pain and irritation out of the paperwork as possible.

Our bookkeeping service offers:
Expenses, incoming payments, bills due to be paid and all those small, but essential financial details will be kept in control, accurately and on time.
If you’d prefer someone in your administration team to do this, we can show them how to set up efficient processes, mentoring and training them as needed.
Alternatively a bookkeeper from CWC Resources comes with a wealth of experience behind them, and a team to turn to if necessary.


When procurement negotiation is taking your eye off your core business, you can use our extensive knowledge and experience of procurement negotiations with your clients.

Our procurement services will enable you to:
Stay focused on delivering the creative work without being diverted by the stress of negotiating fees.
Maintain a strong relationship with your client as you hand over the negotiations to CWC Resources, just as a large agency would to the finance department.
Have access to the information you need to create the best agreements for both parties.
CWC RESOURCES LIMITED FLAT 2 WESTFIELD ST MARGARETS ROAD ALTRINCHAM CHESHIRE WA14 2AW Company No. 07065150 VAT Number 990 7799 48 The information contained in this Site is intended solely to provide general guidance on matters of interest for the personal use of the reader, who accepts full responsibility for its use. The application and impact of laws can vary widely based on the specific facts involved. Given the changing nature of laws, rules and regulations, and the inherent hazards of electronic communication, there may be delays, omissions or inaccuracies in information contained in this Site. Accordingly, the information on this Site is provided with the understanding that the authors and publishers are not herein engaged in rendering legal, accounting, tax, or other professional advice or services. As such, it should not be used as a substitute for consultation with professional accounting, tax, legal or other competent advisers. Before making any decision or taking any action, you should consult a professional. While we have made every attempt to ensure that the information contained in this Site has been obtained from reliable sources, CWC Resources Limited is not responsible for any errors or omissions, or for the results obtained from the use of this information. All information in this Site is provided “as is”, with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information, and without warranty of any kind, express or implied, including, but not limited to warranties of performance, merchantability and fitness for a particular purpose. Nothing herein shall to any extent substitute for the independent investigations and the sound technical and business judgment of the reader. In no event will CWC Resources Limited, or its directors, employees or agents, be liable to you or anyone else for any decision made or action taken in reliance on the information in this Site or for any consequential, special or similar damages, even if advised of the possibility of such damages. Certain links in this Site connect to other Web Sites maintained by third parties over whom CWC Resources Limited has no control. CWC Resources Limited makes no representations as to the accuracy or any other aspect of information contained in other Web Sites.