Create Advertising Group is a leading movie, broadcast, and gaming trailer house based in Los Angeles. CWC Resources were appointed to work alongside Create to set up their London operations.
Create LA wanted a partner with local knowledge and expertise; a partner who understood not just the UK business rules and regulations, but also the British Creative industry.
They also wanted to be able to rest assured that accounting function of their new office was set up properly and in professional, safe, expert hands.
The Create LA team worked alongside the CWC Resources team to tackle three challenges:
- Firstly, to establish a business infrastructure from scratch.
- Secondly, to establish and manage a robust finance and accounting system
- Thirdly to translate and integrate LA working practices into the UK work place
CWC Resources worked closely alongside the Create Advertising team in the USA.
CWC were involved in all aspects of the set up including locating premises, purchasing and installing edit bays and IT equipment, appointing accountants, legal counsel and other professional advisors and recruiting staff.
Initially the entire accounting function was outsourced to CWC. However, as the operation grew an in house bookkeeper was recruited and trained. She now works closely with the CWC team on accounting and personnel matters for the office.
CWC retain an ongoing involvement providing Financial Control and head office with timely accurate monthly Management Information.
Our client’s feedback
Richard Cowen was instrumental in establishing key professional relationships and finding the ideal space for Create London. He was LA’s man on the ground during the planning and buildout of the office. The CWC team have supported and advised the LA and London Management team from day one and continue to be a trusted advisor for Create.