We are now working with Lucky Generals
Andy Nairn, Helen Calcraft and Danny Brooke-Taylor: the former MCBD and Dare trio have set up their own venture – CWC are working with them to provide financial structure and support.
They have previously worked with world renowned brands such as Virgin Atlantic, Sony PlayStation, BT, the Met Police, Tetley and Adidas.
Danny has received a BAFTA nomination; Andy has been named the top strategist in the UK, and has won more IPA Effectiveness Awards than any other planner; Helen co-founded the highly regarded ad agency MCBD.
They are based in Farringdon – back together and working towards the same goal:
“A CREATIVE COMPANY FOR PEOPLE ON A MISSION”
Case Study: Create Advertising
Create Advertising Group is a leading movie, broadcast, and gaming trailer house based in Los Angeles. CWC Resources were appointed to work alongside Create to set up their London operations.
Create LA wanted a partner with local knowledge and expertise; a partner who understood not just the UK business rules and regulations, but also the British Creative industry.
They also wanted to be able to rest assured that accounting function of their new office was set up properly and in professional, safe, expert hands.
The Create LA team worked alongside the CWC Resources team to tackle three challenges:
- Firstly, to establish a business infrastructure from scratch.
- Secondly, to establish and manage a robust finance and accounting system
- Thirdly to translate and integrate LA working practices into the UK work place
CWC Resources worked closely alongside the Create Advertising team in the USA.
CWC were involved in all aspects of the set up including locating premises, purchasing and installing edit bays and IT equipment, appointing accountants, legal counsel and other professional advisors and recruiting staff.
Initially the entire accounting function was outsourced to CWC. However, as the operation grew an in house bookkeeper was recruited and trained. She now works closely with the CWC team on accounting and personnel matters for the office.
CWC retain an ongoing involvement providing Financial Control and head office with timely accurate monthly Management Information.
Our client’s feedback
Richard Cowen was instrumental in establishing key professional relationships and finding the ideal space for Create London. He was LA’s man on the ground during the planning and buildout of the office. The CWC team have supported and advised the LA and London Management team from day one and continue to be a trusted advisor for Create.
Welcome to House PR
House PR is our newest client and we’re already at work reviewing their financial systems to see how they might be improved.
The agency was originally founded in 1999 by PR wizard Julian Henry and entertainment mogul Simon Fuller. House PR has grown over the years with a reputation for leading edge creativity and is a hothouse for growing innovative ideas. The company is now run by Ginny Paton and Sam Oxley.
With plans to grow to the next level, upgrading the financial systems is essential and that’s CWC’s first job. We will be working on all aspects of the House PR finance function providing support from the detail of bookkeeping right through to strategic advice.
Richard Cowen, Managing Director of CWC Resources says, “Working with agencies like House PR is what CWC was set up to do. They’re experts in what they do and recognise that our strengths will add to their business stability and growth.”